Celebrities in animal activism- helpful or harmful?

Celebrities in animal activism- helpful or harmful? from Remy Taylor on Vimeo.

Animal rights organisations use celebrity influence to promote their message. This video takes a look at two campaigns by PETA to understand the authenticity of the celebrity’s message. In order to further understand this I’ve asked whether celebrities are helpful or harmful to the message of animal activism,  how the two celebrities were featured in the campaign material and if this was a distraction from the message and whether or not unrelated personal information about these celebrities was a key factor in influencing the intended message.

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