A world without technology will be no more

It really is hard to picture a world without technological communication. A world with no other option but to physically make contact with another person. Something quite rare in today’s society as we rely on all forms of technology to communicate across the world in real time. However, this thirst for technology that contemporary humans so eagerly crave was not as natural as a physical conversation to begin.

Comparing the year 1837, when the first electric telegraph changed the way communication was transmitted and processed with today’s technological advancements such as the iPhone, we see there are some similarities. You see in both instances the consumer wants a faster, more accessible mode of communicating and the producer takes advantage of this. I mention the iPhone as a fundamental example of the way today’s society works. As we dutifully line up for the upgrade of the IPhone little do we know the marketer’s planned obsolesce to produce the item with an artificially limited, yet useful lifespan.

When Samuel Morse created the Morse code in 1838 his initial motivations were to make move forward in terms of accessible communication and that there is the difference with today’s commodity culture. Commodity culture is the idea of cultural industries ‘which created and packaged media objects to be sold in national, and later global, mass markets’ with the main motive being profit. I focus on this idea as it shows the changes over the decades made to the production of technology which is effecting us as the consumers.

As a consumer this idea scares me along with the idea of today’s elderly generation being the last to have experienced the world without the influx of technology that continues to surround us.

In the Youtube video below watch the generations of iPhones and their differences and similarities and reflect on this idea of commodity culture and how it has affected you.


6 thoughts on “A world without technology will be no more

  1. This is a fascinating post, Remy. The comparison you made between today’s commodity culture, where multinational corporations are driven by profit, and the 1800’s, when Samuel Morse was driven by the desire to advance communication technologies, is extremely insightful. It is very interesting to consider the way the interests and motives of society has changed as technology progresses. It almost seems as though society has reached a peak in communication technology advancements. Perhaps focus will now be directed to further enhancing this communication environment through utilising existing technologies, such as the creation of new apps.

    I also found your comment on how the elderly generation are the last to experience a world without technological domination to be very interesting. An article I found on this topic (http://www.sbs.com.au/news/article/2014/08/25/what-it-feels-be-last-generation-remember-life-internet) describes people born before 1985 as having made the pilgrimage from ‘Before to After’. Indeed, it is certainly a privilege to hear the stories of people who remember a world before constant connectivity.

    The YouTube video you have embedded regarding different iPhone generations is a great fit to your discussion. It might also be worthwhile to add to your blog post a content that you created yourself, such as a meme or podcast.

    I’ve really enjoyed reading your post! Well done!


  2. Hello Remy. Very interesting post. I liked the angle you went with here in terms of commodity culture. While I was reading your blog I thought you might have included something about how industries were duping their customers in terms of technology that breaks down after a period of time has passed, but I was pleasantly surprised when I got down to the video you included. I had never thought about how industries slap a label onto their newest device and say it is better than the last when in reality the difference is not that great. It would definitely be better if companies released their technology when there were more significant changes. Thank you for opening my eyes to a new aspect of commodity culture.


  3. Hi there~ what a interesting post.
    I liked your point to use ‘the iPhone as a fundamental example of the way today’s society works.’
    I totally agree with you.
    iPhone could be said a symbolistic of the access of new technology.
    But your post included not only about iPhone, it is a brief paper to explain why technology so important to us now.
    Thanks for you clearly description included text and sound record.


  4. I loved your take on this topic! Commodity culture can be a bit scary! I thought the video was also really interesting. It’s so cool to see how fast the different generations of iPhones are. It would be cool to see a video, prezi, etc made by you next time! I’d be interested to see what you come up with!


  5. I totally agree that this increasing influx of technology is scary! Where I often find myself staring at disgust in toddlers playing on iPads and iPhones, leading me to question..where is this going?

    As a marketing student I loved that you touched on corporations developing products which will eventually become obsolete, with the growing technological market suiting our basic needs (which we see factors of technology remaining similar), yet tied in with new features and exciting add-ons to keep the buyer enticed.

    The use of the YouTube video really opened my eyes to the commodity culture, as well as the link you made with “profit” to Samuel Morse centuries ago! It’s crazy to think that although we continue to innovate and produce, we are still ending up with the same outcome ($$$). If we take a look at the introduction of applications and add-ons, we can see these new innovations as a marketing mechanism to generate even more cash flow. For example, the “Kim Kardashian-Hollywood” application costing $10M, yet gaining $200M in revenue.

    Fantastic work! x


  6. As you said, consumers want a faster, ‘more accessible mode of communicating’ to which producers use to create products that suit consumers demand. It makes me think of the future and its advancements and till what point will we be happy with what we have and have nothing else to demand for? I personally think that the demand for better products will be never ending and quite frankly technology will continue to become an even bigger revolution. Your addition of the YouTube video describing the transitions of the iPhone, further reinforces your points in the post reflecting commodity culture that has definitely impacted on all of us today. If you wanted to further extend your post without having too much text, I recommend adding a link about Samuel Morse to provide further information without it dragging on. Overall, this was an informative blog post with insightful points and good examples to back them up. Good work!


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